Service Provider, Redefined
Background
In a category saturated with big and small players, customers were expressing their desire for a better choice when it comes to service providers—one that considered their unique needs and worked to address them through enhanced service options and dedicated, accessible support. Vexus Fiber was an evolving fiber internet provider that needed to find a way to stand out in a crowded market.
Their Challenge
As a brand, our client was in a state of evolution. How do you change perceptions of an existing brand while setting the stage for deeper market penetration and growth? Red Letter’s brand strategy answered this by reimagining every touchpoint.
Service
Brand Strategy, Positioning & Planning, Messaging, Visual Media
Our Action
Strategy
Red Letter developed a completely new brand identity and targeted communications to transform the company formally known as NTS into the fresh, engaging and forward-thinking brand Vexus. This new brand invites customers to Discover Different by experiencing a different kind of company committed to investing in communities that have been traditionally underserved by carriers.
Creative
Bright, impactful colors and motion trails in campaign materials helped set Vexus apart and communicate their goal to move forward and better serve customers and communities. Discover Different invited customers to examine their options and opportunities by exploring new offers, expanded services, and taking advantage of increased customer support.
Performance
The activation plan spanned traditional and digital channels, designed to meet both tech-savvy and less-connected audiences. By leveraging local insights and strategic partnerships, we ensured Vexus reached consumers where they are—because in today's world, reliable internet is essential for everyone.
Here’s How it All Came Together
