Discovery in Our Own Backyard
Background
Every year, STIHL hosts an annual event called STIHL Dealer Days in which dealers are given promotional materials on special offers and giveaways for their customers. The event was a staple part of the STIHL marketing plan until it got derailed during the pandemic.
Their Challenge
With the challenges posed by a life-altering pandemic, we knew that the largest retail event of the year for STIHL, would require a new approach. The ability to gather insight and pivot quickly proved to be paramount as we invited consumers to discover the world in their own backyards.
Service
Brand strategy, Design, Video, Copywriting [Clay to update]
Our Action
Strategy
Leaning into our research on consumer attitudes related to COVID-19 and its effect on their lives, we designed a campaign that tapped into consumers’ desire to find ways to get out without leaving their yards.
Creative
With social distancing in mind, we developed a strong call-to-action, assuring consumers they could minimize contact by shopping online and picking up in store. We connected with consumers through a wide range of digital and print placements that highlighted the adventure to be had in their own backyards.
Performance
Strategic placements and performance KPIs helped us leverage calls-to-action and encourage conversions.
Headline Here
Here’s How it All Came Together
