Bringing Fiber to Life
increase in website traffic
increase in leads over 4 months
Background
Point Broadband was growing rapidly through company acquisitions, bringing together different company cultures under one roof. Their brand no longer reflected the entirety of their organizational mission and culture.
Their Challenge
The client needed to create a strong, consistent brand presence to unite the organization and guide their marketing efforts.
Service
Brand strategy, Design, Video, Copywriting [Clay to update]
Our Action
Strategy
Red Letter developed a brand refresh strategy based on audience insights that began with three brand pillars: We improve lives. We empower work. We elevate play.
Creative
Guided by the new pillars, we designed an updated logo and fresher messaging, tapping into their name to develop their tagline: Live Life on Point. We did a website redesign that allowed us to integrate an e-commerce platform.
Performance
Using data-driven insights to target consumers, we coordinated social media, search ad, and email campaigns to bring awareness to the new brand and capture leads.
Headline Here
Description here for the three images above?
Here’s How it All Came Together
