Bringing Fiber to Life
increase in website traffic
increase in leads over 4 months
Background
Point Broadband was growing rapidly through company acquisitions, bringing together different company cultures under one roof. Their brand no longer reflected the entirety of their organizational mission and culture.
Their Challenge
The client needed to create a strong, consistent brand presence to unite the organization and guide their marketing efforts.
Service
Brand Strategy, Audience Segmentation, Creative Strategy, Visual Media, Messaging, Digital
Our Action
Strategy
Red Letter developed a brand refresh strategy based on audience insights that began with three brand pillars: We improve lives. We empower work. We elevate play.
Creative
Guided by the new pillars, we designed an updated logo and fresher messaging, tapping into their name to develop their tagline: Live Life on Point. We did a website redesign that allowed us to integrate an ecommerce platform.
Performance
Using data-driven insights to target consumers, we coordinated social media, search ads, and email campaigns to bring awareness to the new brand and capture leads.
Pointing Out the Benefits
WiFi affects our lives in so many ways. We created imagery that touches on the experiences users have when they Live Life on Point.
Here’s How it All Came Together
