Running the Show
Background
The Muddy River Marathon is a non-profit organization with a mission to support local causes that promote community health and well-being. To ensure their messaging reached the widest audience, we designed a theme each year and expanded their marketing to take their brand to the next level.
Their Challenge
Every great marathon needs a brand identity. The Muddy River Marathon faced an opportunity to integrate its unique location on the Mississippi and its rugged, outdoors scenery into its brand identity.
Service
Brand Strategy, Positioning & Planning, Visual Media, Messaging, Digital, Media Planning, Media Buying, Campaign Optimization
Our Action
Strategy
Red Letter took a comprehensive approach to positioning the Muddy River Marathon as a premier regional event. From branding to outreach, we built a strategy to highlight the unique charm of the race’s riverfront location and its appeal to both serious runners and community participants. Our goal was to craft a brand that resonated with runners of all levels while fostering a sense of excitement and pride in the local community.
Creative
The marathon’s brand identity captures the spirit of the Mississippi River, combining bold typography and dynamic visuals that represent movement, endurance, and the connection to the local landscape. The website, race materials, and event signage all reflect this cohesive identity, creating a vibrant and welcoming atmosphere for participants and spectators alike. Our creative efforts extended to digital and print assets, bringing the energy of race day to life well before the starting gun.
Performance
To drive awareness and registrations, we executed an integrated digital marketing campaign, utilizing email outreach, paid and organic social media, and event promotion across targeted platforms. Our efforts ensured the Muddy River Marathon reached both dedicated runners and recreational participants, resulting in strong sign-up numbers and growing recognition as a must-run event in the region.
Crafting a Marathon Experience That Inspires
Here’s How it All Came Together
Every year, we reinvent the Muddy River Marathon Branding with new and exciting themes that entice runners from all over the area to join in the experience.
Red Letter goes the distance—from social media management, paid digital, and email marketing to traditional promotion, public relations, and event management.
