Making Dreams Come True
Background
HavenSmart is a niche brand serving the dream home market by providing seamlessly integrated smart home automation and technology to elevate the lifestyles of homeowners.
Their Challenge
While many companies offer smart home technology, HavenSmart strives to create comprehensive and invisible smart home systems that work behind the scenes to bring homeowner’s dreams to life. They needed a website and messaging refresh to not only convey that value, but provide functionality as well.
Service
Brand Strategy, Audience Segmentation, Creative Strategy, Visual Media, Messaging, Digital
Our Action
Strategy
We planned a complete overhaul of the website and marketing assets to align messaging and visuals with their new brand standards and create a service ticket process for customers and a method for lead generation. Our team also did audience research to identify three target groups: contractors, designers, and homeowners.
Creative
With the new “How Homes Dream” platform, our creative team went to work rewriting and redesigning the website as well as creating a beautiful brochure designed to showcase the exceptional form and function of HavenSmart’s offerings.
Performance
We provided easy-to-update website design along with HubSpot integration to make sure the HavenSmart team had everything they needed to stay relevant and engage in quality lead generation.
Envisioning the Dream
We finessed the website with dream-home imagery to help potential clients envision themselves in a HavenSmart environment.
Here’s How it All Came Together
