A New Twist on a Holiday Classic
Mass Media Impressions
Digital Media Impressions
Website Sessions Generated
Background
STIHL had a long-standing holiday campaign that tapped into a fun truth–STIHL tools make great gifts, but they can be a bit of a challenge to wrap. While the idea remains relevant, even classic ideas need a refresh from time to time.
Their Challenge
The Hard to Wrap. Easy to Give. campaign from STIHL has been an enduring holiday event for nearly a decade. The client ask: breathe new life into a campaign idea that was showing its age.
Service
Brand Strategy, Creative Strategy, Visual Media, Messaging, Digital
Our Action
Strategy
Our research revealed that outdoor power equipment isn’t top of mind for gift giving, so our strategy was to tap into our creative team’s talent and make STIHL tools, wearables, and accessories seen as a fun, welcome departure from the usual holiday gift.
Creative
We created a new, visual backdrop—a winter wonderland featuring custom, STIHL branded gift wrap and an original music track.
Performance
Our team focused on driving traffic to the STIHL online holiday gift guide and to local STIHL Dealers resulting in a dramatic increase in impressions and website visits.
Here's How it All Came Together
Customized Gift Wrap
Each of the primary STIHL tools were custom gift-wrapped with STIHL branded iconography to reinforce the idea that STIHL is not your ordinary gift.
Lighting Up Holiday Sales
Lighting Up Holiday Sales
By promoting the STIHL holiday gift guide as an essential holiday shopping destination, we drove traffic and sales both online and in store.
