Building a Tourism Brand from Scratch
Brand Identity
Organic Reach in the First Month
Social Followers in the First Month
Background
Jackson, Missouri needed help improving their tourism efforts—to build a name and an image, to increase awareness of the unique experiences they had to offer their visitors, and to act as a rallying call to the locals.
Their Challenge
Because the town isn't a massive tourist destination, they needed to identify their target and opportunity audiences to make sure their message resonated with the right people.
Service
Brand Strategy, Positioning & Planning, Audience Identification, Visual Media, Digital
Our Action
Strategy
We designed a branding project built on audience insights and client values that included branding guidelines, website development, and a social media strategy.
Creative
The creative team designed visual (logo, color standards) and messaging options, then detailed brand guidelines for use in future campaigns.
Performance
Provided tracking on website and socials to help the client gain deeper understanding of their audience as well as optimize their campaign strategies.
Bringing a Brand with Local Heart to Life
Here’s How it All Came Together
