A Fresh Take on a Classic Brand
Background
Bunny Bread represents more than a staple on everyone’s grocery list. The beloved brand has a rich history and an iconic look that we wanted to maintain while still modernizing the look and feel of their digital presence.
Their Challenge
Bunny Bread needed to maintain their brand while updating their website. We found a way to build on their brand's legacy and help them connect to a more modern consumer.
Service
Creative Strategy, Visual Media, Messaging, Digital
Our Action
From bright, appealing photography to a fresh, responsive design, we performed a complete overhaul on the Bunny Bread website that brought new life to their digital presence, creating a clean and attractive digital space to showcase classic imagery and video that honored the Bunny Bread legacy. Leveraging their nostalgic appeal, we built an online shopping experience that allowed fans to easily search and shop for Bunny-themed merchandise.
Strategy
We identified audiences based on the idea of why they would choose Bunny Bread. For moms and grandparents, it came down to nostalgia and quality. For kids, it's all about the mascot.
Creative
While maintaining traditional brand standards, we brought the Bunny Bread Bunny into the 21st century, with a more interactive website featuring recipes for kids and a historical look back at the evolution of the bunny.
Performance
We built an online shopping experience making Bunny Bread more accessible to online customers. Implementing tracking, we gave the client the ability to optimize the experience.
Hopping Into the Future
A complete site refresh added a pinch of playfulness and a dash of new functionality for this iconic bread brand.
To tap into the brand loyalty and nostalgia of Bunny Bread customers, we developed updated digital media and fun, branded merch to engage audiences.
