A Fresh Take on a Classic Brand
Background
Bunny Bread represents more than a staple on everyone’s grocery list. The beloved brand has a rich history and an iconic look that we wanted to maintain while still modernizing the look and feel of their web presence.
Their Challenge
Known for delicious bread and a fun personality, Bunny Bread had a lot going for it; however, their website was dated and was diminishing their ability to connect with consumers.
Service
FPO Brand strategy, Design, Copywriting
Our Action
From bright, appealing photography to a fresh, responsive design, we performed a complete overhaul on the Bunny Bread website that brought new life to their digital presence, creating a clean and attractive digital space to showcase classic imagery and video that honored the Bunny Bread legacy. Leveraging their nostalgic appeal, we built an online shopping experience that allowed fans to easily search and shop for Bunny-themed merchandise.
Strategy
Creative
Performance
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