Improving Channel Marketing
Increase in Page Views
Background
Enduraplas, a family-owned manufacturer of rotomolded tanks for water, fuel, and fertilizer storage, is known for products built to endure. They were looking to grow their dealer network, elevate their brand, and enhance their digital experience to reflect their unique selling point: Engineered for Endurance. That's when they reached out to Red Letter.
Their Challenge
As a premium brand in a competitive market, Enduraplas needed to clearly communicate the durability and quality that set their products apart. With diverse users ranging from homeowners to firefighters, the digital experience needed to showcase the Enduraplas value, connect each user with the right product, and drive traffic to their dealer network.
Service
Brand Strategy, Visual Media, Digital, Search Engine Optimization
Our Action
Strategy
We began with an in-depth audience analysis, examining purchase flows to identify the core segments and align each with products that fit their specific needs. Using these insights, we crafted a channel marketing strategy centered on Engineered for Endurance, ensuring that prospective customers were directed to dealers who could highlight the longevity and superior quality of Enduraplas products.
Creative
To convey Enduraplas' durability and premium value, we developed "The Enduraplas Advantage," a messaging platform that equipped the brand with benefit-led language emphasizing product endurance and reliability. This creative framework empowered customers to see the long-term value, justifying the premium investment in products that outlasted cheaper alternatives.
Performance
To drive conversions, we transformed the product category and detail pages, allowing customers to explore product benefits tailored to their needs. We also established performance indicators to track the effectiveness of the ecommerce integration and continually optimize the customer journey from digital touchpoints to dealer visits.
Making the Advantage Accessible
A truly responsive experience across all screens and platforms allows Enduraplas to extend their reach and grow their customer base.
Web-Based Product Interface
Web-Based Product Interface
We turned what was once a static-catalog approach into an interactive interface for their primary storage tank lines.
