Our MacGyver-style solutions got this client big results.
Sales Growth
Increase in Web Traffic
Joyful Client
Background
Broan-NuTone is the global leader in indoor air quality with products in over 110 million homes worldwide, yet they weren't a "household name" among online shoppers and DIYers. As part of their move from B2B to B2B2C, they created an ambitious ecommerce goal.
Their Challenge
In a corporation with a lot of stakeholders, the decision-making process can drag along—while the goalposts remain the same. Without the go-ahead on budget or asset gathering, we were limited to a few existing photo and video assets and constrained to a tight budget and even tighter turnaround time.
Service
Creative Strategy, Audience Identification, Audience Segmentation, Digital, Media Buying, Campaign Optimization
Our Action
Strategy
Our Strategy Team went to work identifying target audiences. They found three, distinct groups: The Tech Savvy Homeowner, The DIY Homeowner, and The Healthy Homeowner
Creative
We capitalized on the color-changing function of the product to create colorful, engaging imagery. Then we adapted the messaging to lead with the content that had the most value to each individual audience.
Performance
Our digital marketing lead oversaw the placement and launch of the ads to ensure they reached the right audiences and achieved maximum results.
Making More Out of Less
Here’s How it All Came Together
We expanded Broan-NuTone’s digital advertising beyond DIYers and uncovered a new opportunity audience—tech-savvy homeowners. By targeting “tech bros” with advanced, connected ventilation products, we opened the door to increased sales and a new segment for growth.
